Kirsty Evans - Marketing Consultant

Kirsty Evans is a Biochemistry graduate from UMIST with twelve years industrial experience in food with Rank Hovis McDougall, Horizon Biscuits (manufacturers of Cadbury’s biscuits) and Moy Park. She has undertaken management of product categories, identifying market opportunities and management of subsequent development programmes.  She has experience of branded and own-label goods and the development of communication plans ranging from high profile TV campaigns to managing store-specific sales promotional activity. Since joining MMU in 2003, Kirsty’s main area of research is in marketing communications.

Kirsty completed the Chartered Institute of Marketing Post Graduate Diploma in June 2004 and obtained a Masters degree in Strategic Marketing in June 2006. She has been the lead academic supervisor on two KTP programmes.